While the ecommerce industry continues to grow, it seems that the shopping cart abandonment rate of online stores is, unfortunately, following the same trend. That’s why you can’t afford to ignore your shopping cart abandonment rate…
In this guide, you’ll learn how to track shopping cart abandonment in your ecommerce store, and you’ll also get 20+ actionable ideas to start improving your shopping cart abandonment rate today! Read more
Loyalty programs can make a big impact.
Loyal customers account for most of a brand’s revenue. One study found that loyal customers represent at least half of a retailer’s total sales. For some retailers, their biggest fans accounted for more than two-thirds of purchases.
Highly engaged customers who participate in a loyalty program also tend to purchase 90% more frequently than those who are not.
But up to 77% of customer loyalty programs fail within two years. Why?
Feedback defines our lives in many ways. Let’s just think about it, without feedback we couldn’t improve or learn because we wouldn’t know what we do well or poorly. We would be full of questions. Am I doing it the right way? How could I do it better? I believe we can agree that this is of utmost importance and sooner or later everyone would like to get an answer. Especially, if the person is an entrepreneur. With a questionnaire popup, this difficult task becomes easy.
In order to get the right answer for a given question, we need to take in both the positive and negative feedback. Why? Well, positive feedback shows us all the things that we do well and right, so we should keep those elements. Whereas negative feedback, which most of us dread to read or hear, highlights all the things that should be improved, it reflects reality and we must take it seriously, and use as a crutch.
The retail Holiday sales season is right around the corner.
Many people have already started to look for Christmas presents.
In a few months, the biggest shopping weekend of the year starts and the whole world will be ready to spend money on gifts for friends, loved ones and themselves. During Black Friday and Cyber Monday, there is a tremendous increase in website visitors, along with their eagerness to buy. Plus, this trend won’t disappear until Christmas.
Most shoppers are now online and mobile; therefore, it makes sense that it should be a consideration for Cross-Channel Marketing. However, the point of this article is to make the case for putting Mobile First in all channels. Increasingly, shoppers are shopping online, and even if they do not actually buy online, they are window shopping online, and then buying in the physical shop, – the point here is that the shopping journey often includes mobile. They are price checking, looking for special offers or discount coupons and checking reviews and other sources of customer sentiment online before buying, whether online or offline. Consequently, cross-channel marketing should reflect this growing trend of Mobile first for cross-channel marketing.
Popups can be tricky. They are perceived differently by almost every person. A popup might be annoying to an older person; it might be a good deal that a teenager is waiting on or it might be an offer for an amazing marketing tool for eCommerce site owners. This list could go on and on; but one thing is for sure, average people – who have never worked with popups – think of them in a much different light compared to those who use them frequently and see their benefits.
Let’s see 5+1 surprising popup myths and the true science behind them. Read more
What does it take for a sales campaign strategy to really draw the target audience in and make a long-lasting, high-impact impression on this last quarter end of year sales? As a marketer, you will always spend absurd amounts of resources and time creating content and planning sales campaign ideas. For many of us, the end game is always to generate new leads that will eventually become paying customers.
Every year, as soon as the third quarter is behind us, it seems like the floodgates open – customers are in a generous mood. Without warning, there are a countless number of businesses rushing to cash in on a spending frenzy. To make the most of this season, you need to have a clear marketing plan to guide you and your business.
Most small business owners want a nice-looking productive website that works without needing to know how it works. They don’t want to know about search engine optimization (SEO) or search engine marketing (SEM) or anything related to conversion optimization. They have enough to do running their business, which is why they pay someone to build it and they rightly expect it to just work. The problem is, that in many cases the content supplied by the business about the business is not written with SEO or SEM in mind and therefore not optimal. Since it’s not the designer’s job or the website developers’ job to supply the content, it is vital that businesses have their content reviewed by an SEM expert prior to leaving it to developers and designers to create.
The question “What is Retargeting” might seem a simple question, but the answer is far from straightforward. This is because anyone looking to understand website retargeting also needs to understand the consequences of using it. It’s like opening Pandora’s box and yes, there be shark’s inside named consent and privacy. Understanding what it is, and what you are doing by using it, is just a start to generating sales through your website.
The faster you learn about a website visitor the faster you can identify their needs and win their business. So, when you consider that in most cases you only get one shot at targeting them, you really need to take your shot count, and before they leave your website to never return. When I say make it count, I mean learn as much about the visitor as possible. Information such as why they came to your website and what they are/were looking for. The very fact that 98% of website visitors leave without buying is a widely known figure that I will show you how to drastically reduce. I will also demonstrate how you can use audience targeting to show your ads to buyers and massively cut advertising costs and improve conversion and sales. Its all about knowing what they want before you display your advertising.