ECOMMERCE CUSTOMER ACQUISITION

Introduction To

Ecommerce Customer Acquisition

Welcome to The World of Customer Acquisition

Customer acquisition is the process of getting and keeping new customers, and it’s a lot different when you run an online store. Your online store is more than a website. When used effectively, your online store becomes an automated sales representative that never tires and never gives up, acquiring customers for you 24 hours a day and 7 days a week!

Online stores of any size can benefit from this guide. It’s designed for entrepreneurs, marketers, and founders that want to acquire more customers and get the most bang for their marketing buck.

 
 

Table of Contents

4 Steps of Customer Acquisition and Retention

1

In Chapter 1, we look at how customer acquisition and retention is different online, and how you can use this to your advantage. You learn how to attract visitors to your online store, how to persuade them to purchase, and convince them to buy again. We also teach you how to capture visitors who are leaving your site and turn them into customers.

Take me to chapter one

The Psychology Behind The Purchase Funnel

2

We go further in-depth with the customer acquisition process online in Chapter 2, showing you the ‘Purchase Funnel’ and looking at the decision making process of visitors to your website. This chapter gives you a good overview of how to improve your conversion rate, the percentage of visitors who make a purchase when they visit your site. Learn about macro- and micro-conversions, conversion optimization, and onsite retargeting, with real life examples of best practices.

Take me to chapter two

The Art of Knowing Your Customers

3

Chapter 3 shows you how to identify and market to different visitor segments based on their source or stage in the buying process. You’ll learn about different customer segments — determined visitors, solution-seeking visitors, and browsing visitors. We teach you how to improve customer acquisition by creating targeted campaigns for each visitor segment.

Take me to chapter three

The Purchase Process in an Online Store

4

Learn how to improve your customer acquisition in each stage of the buying process in Chapter 4. We show you further information on crafting your messages to appeal to your visitors.  Learn about: selection support, persuasion, the order phase, building trust, and lead nurturing.

Take me to chapter four