The Ecommerce Guide To Checkout Optimization
The Ecommerce Guide to
Checkout Optimization
Welcome to The World of Ecommerce Checkout Optimization
In this guide to ecommerce checkout optimization, you'll learn how to fight back against cart abandonment. Nearly 6 out of 10 people leave the average site without purchasing the items in their cart.
We'll show you the reasons why, how you can limit cart abandonment on your site, and how to recover abandoned carts.
Table of Contents
The cart and checkout process
In Chapter 1 we take an overview of the cart and the checkout process on a typical commerce site. We look at the roles of the cart, to encourage buyers to complete their purchase, and to also increase the transaction value by offering the option to continue shopping, or a list of available accessories. We examine the shocking truth about cart abandonment and provide the reasons why most people abandon their cart without completing their purchase. We make a special note of the trust-building elements that should be displayed on the cart and checkout pages. A little logo can go a long way!
Take me to chapter oneThe cart
In Chapter 2 we take an in-depth look at the cart. You'll learn different strategies to encourage increasing transaction value, the best layout for the cart, how to manage cart contents, and also why "mini-carts" are helpful. A mini-cart can be anything from a small summary to a list that includes photos. We discuss when and how you should use a mini-cart on your site. You'll also see how to use the cart page to encourage customers to "proceed to checkout".
Take me to chapter twoCheckout Process
Chapter 3 reviews the checkout process from "cart to finish" including the layout of checkout pages which should be more simple and clean than any other part of your site. When entering data here, customers should only be asked for the necessary information to complete their purchase. You'll also learn about shipping methods, payment methods, and the order confirmation page in this chapter. You'll get a detailed look at the checkout process and some tips on how you can optimize the checkout on your site.
Take me to chapter threeCart recovery
Chapter 4 teaches you techniques to recover abandoned carts. Despite your best efforts to fine-tune the checkout process, some people will leave your site without buying. We show you how email recovery, offsite remarketing, and onsite retargeting with exit-intent popups can help you encourage visitors to return to your site and convince them to complete their purchase.
Take me to chapter four
