The Ultimate Guide to Ecommerce Website Design
The Ultimate Guide to
Ecommerce Website Design
Welcome to The World of Ecommerce Website Design
In this guide to ecommerce design you'll learn everything you need to know for making beautiful ecommerce sites that fulfill their main purpose: to sell your products!
We'll teach you how to make best use of every design element on a website, what mistakes to avoid, and we'll show you how to make your website look beautiful on computers, tablets, and phones.
Table of Contents
Store layout
Chapter 1 covers store layout, and you'll get a complete overview of the different elements of a website. From the top of the website, the header, down through the main content area, to the footer, you'll learn the best practices for showcasing your products and providing relevant information and links for your visitors.
Take me to chapter oneDevices and different layouts
In Chapter 2 we look at the challenge of designing for different devices. With more than half of the Internet traffic on mobile devices these days, it's vital that your site looks good on desktops, laptops, phones, and tablets. You'll learn the different approaches to making a website look good on any platform, and we'll cover the recommended approach used by top ecommerce sites.
Take me to chapter twoSales are a beautiful thing
Chapter 3 teaches you the art of designing for sales. A beautiful website is made beautiful not only by its design, but also by its clear and simple functionality. For an ecommerce website, this means it's easy to find, view, and purchase your products.
Take me to chapter threeConventions for ecommerce design
In Chapter 4, we look at usability and the steps you can take to create a user-friendly website. By eliminating "noise", building effective navigation, and clearly presenting your content, you'll learn how to make your ecommerce site an enjoyable place for your customers to shop and shop again.
Take me to chapter fourUse of colors
Chapter 5 highlights the subtle, yet powerful impact colors can have on the presentation of your ecommerce site. By taking a tour of neutral, cold, and warm colors, you'll learn which colors are more appropriate for certain product ranges. Along the way, we'll teach you some of the surprising psychological and emotional effects that are associated with different colors.
Take me to chapter five