The Ultimate Guide To Ecommerce Product Pages
The Ultimate Guide to
Ecommerce Product Pages
Welcome to The World of Ecommerce Product Pages
Your product pages are where you complete the sales on your site. This is where the most important conversions happen. In this guide, you'll learn how to make the best use of every element on a product page to increase your sales.
From the product description, to the photos, to the list of product information, we've got you covered with tips that you can start using to boost your sales today. Your product page is like the final "sales pitch" on your site. This guide teaches you to speak in a language that your customers understand!
Table of Contents
Goals of Product Pages
In Chapter 1 we take a brief look at the functions that a product page must perform. It's like a one-person sales team that offers the product, highlights the features, answers any questions, and completes the sale! We show how these many functions are guided towards the three main goals of a product page: building the product's value, displaying the offer, and closing the deal.
Take me to chapter oneBuilding Up The Product’s Value
Chapter 2 shows you how to build up the value of your products in the eyes of your shoppers. You'll learn how to use every element of the product page to increase the desire to buy your product. More than discounts on price, which also help, this chapter is about expressing the valuable "experience" someone will have with your product. We teach you to speak in terms of "benefits" and provide more tips to help you write killer product descriptions.
Take me to chapter twoDisplaying The Offer
Chapter 3 provides a great lesson in displaying your offer. We break this down into three questions: "What" do you offer?, "When" will the customer receive it?, and "How much" does it cost? You'll learn how to effectively communicate the answers to your customers and how to further their interest in your product using this information.
Take me to chapter threeClosing The Sale
In Chapter 4, you'll learn how a product page "seals the deal". Through effective design and placement of call to action buttons, to the best ways to handle product variants, and how to increase a sense of urgency, you'll learn how to use your product pages to encourage your visitors to complete their purchase.
Take me to chapter fourHow to get even more
Chapter 5 will show you how a product page can do more than sell the product that's listed on the page. Whether it's recommending a product that is better suited for the customer's needs or budget, or providing an easy way to purchase recommended accessories, we'll show you how a product page can be used to increase the transaction value of the purchase and encourage repeat business.
Take me to chapter five
