The Ultimate Guide to Ecommerce Category Pages
The Ultimate Guide to
Ecommerce Category Pages
Welcome to The World of Ecommerce Category Pages
The category pages of your online store are like mini home pages for the product groups you carry. This guide teaches you how to effectively present a range of products and help your customers find the best product for their needs.
But a category page is more than simply a list of products and features for shoppers to compare, it induces the desire to purchase your products. In this guide you'll also learn how to design attractive category pages that increase interest in your products. We'll reveal the secrets of creating great looking category pages that draw new shoppers in, while still making it easy for your repeat shoppers to find exactly what they're looking for.
Table of Contents
Listing products in an online store
In Chapter 1 we look at the basics of listing products in your online store. We cover why it's important to help your customers with product selection, and how you can improve their experience with product listing, selection, and recommendation best practices.
Take me to chapter oneProduct listing best practices
Chapter 2 goes more in-depth about listing best practices. You'll learn the right number of products to list and how to use photos and graphics effectively when listing products. We cover the number of products you should list per page and per row in your list, and the best practices for sorting products for your customers.
Take me to chapter twoNarrowing down the product range
Category pages are all about finding the item you need and Chapter 3 gives you a detailed look at how category pages provide customers a way to narrow down your product range to find the product that's best for their needs. From simple product lists to complex filters and search, we cover everything you need to know about organizing your products and showcasing their features.
Take me to chapter threeAdvanced Ways To Help Customers Choose
Chapter 4 explores advanced ways of helping your customers choose the product that's the best fit for them. You'll learn more about recommended products, how to use product comparisons, and why providing education and support for your product range is important in securing browsing visitors and retaining your current customers.
Take me to chapter fourThe Homepage
Your homepage is a lot like a giant category page, in fact it's the top-level category page on your site, because it contains all the other categories! In Chapter 5, you'll see how you can improve your home page to make the process of selecting a product easier. You'll also learn how the homepage can "prime" your shoppers for special offers or deals and spark their interest to find a product and make a purchase.
Take me to chapter five
